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Pahkideh E, Babakhanzadeh E, Shahinifar M, Heidarifar M R. Assessment of Tourism Development in Kermanshah City Using SWOT Model. Tour Res 2019; 1 (1)
URL: http://tr.richt.ir/article-7-217-en.html

Introduction
During past four decades tourism is one of main factors of economic and social development of many countries. And according to research of tourism industry world organization in during next two decades will continue to grow rapidly and converted to largest of industry world and of terms distribution is industry number one world. Experts believe that civil - economic activities only discipline that can help to balanced development, is tourism industry and this factor, have prompted many countries allocate to this sector much investment. In the West Iran ,Kermanshah city having many attractions of historical, natural, cultural and also existence tourist facilities compared to other townships one of the main purposes of tourists internal and even external in the country. Due to geographical appropriate location of this city, near to other Attractions and being on the way to Karbala every year hosts thousands of people from around the country. The main purpose of this study is to evaluation and identifies potential tourism, in the west Iran of Kermanshah city is with use SWOT method and according to model, following is considered secondary purpose: - identified strengths, weaknesses, opportunities and threats of tourism in Kermanshah city. - offering of solutions and suggestions for improvement and development of this activity in Kermanshah city.

Materials and methods
Type of research to application form and evaluation method is descriptive-analytic. Note taking data collection tools of documents and scientific valid documents, also interview and questionnaire. Statistical society of this research includes all experts’ tourism and cultural heritage organization of Kermanshah city to number of 20 people, 80 person of people city that kind process of business related to tourism were chosen (travel agencies, hotels, restaurants, etc.) and also in later stage to analyze the information and present solutions is used of SWOT analysis method. At first based on research and studies conducted in connection with tourism city and interviews with relevant experts, were identified a list of strengths, 628X10weaknesses, opportunities and threats and then were identified to means of surveys and weighting to each of the issues and calculate and analyze them, priorities. Finally, in order to eliminate and or reduce impact of weaknesses and threats and strengthen and improve strengths and available opportunities presented with improvement of sustainable tourism development of suitable solutions.

Results and discussion
The results show that the most important opportunities in Kermanshah city confront with it in the field of tourism development include ability of Kermanshah city as destination for tourists from neighboring countries with a score of 0.35, geographical location and strategic city and near distance to other province attractions like Bisotun and Rawansar mirage and ... with a score of 0.30, Kermanshah city capability conversion to Zagros regional medical center with score of 0.28, it should be noted in this connection that Kermanshah city in Zagros region urban hierarchy system (Hamadan, Kurdistan, Ilam and Khorramabad) is first place and due to appropriate location and conditions development its compared to other provinces in the area of the field medical have very high capability. of other opportunities of Kermanshah city in the field tourism development can ability to access and recognition it’s in the country with a score of 0.24, climatic diversity of city and also point to presence international airport and crossing Karbala from this city with a score of 0.20. Disability components in response to important issues such as infrastructure and tourism facilities with a score of 0.30, absence or lack of effective access to the internal markets and tourism international with a score of 0.28, lack of coherent programs and efficient cultural in order to institutionalize culture of tourism with a score of 0.20, diversity of tourists needs, desires and interests and lack of proper and appropriate planning for those with a score of 0.18, low foreign investment in the city tourism sector and organization of appropriate tourism in other tourist cities of country such as Isfahan in compared Kermanshah with a score of 0.16 The most important threats confront tourism industry and development it’s in the city. From the viewpoint respondents most important strengths which has Kermanshah city in the field of tourism respectively score include: works and monuments of historical and ancient cultural heritage with a score of 0.40, susceptibility of city for investment and tourism planning with a score of 0.28, very suitable position in the province and place it’s in city system with a score of 0.24, pleasant and proper weather conditions of city with a score of 0.20 and finally, level of etiquette and traditions, culture of hospitality and city residents local with score of 0.16. We can also be said that systematic and continuous weakness in the advertising field introducing of city tourist attractions with score of 0.45, lack of identify target markets of tourism for city and

lack of planning in this field with score of 0.28, places to stay and serve inappropriate conditions the city of Kermanshah with score of 0.21, lack of tourism culture development among residents of the city and region and also lack of accountability urban transport system and urban traffic with score of 0.20 most important weak point of Kermanshah city in the field tourism development.

Conclusion
 

Kermanshah city as the provincial capital of Kermanshah and largest city in region Zagros due to unique tourism attractions in different fields each year thousands of people from around the country and neighboring countries (Iraq, especially Kurdistan region). Tourism of Kermanshah city is seasonal like most other provinces of country and culmination tourism is six months of year. The most important tourist attractions this city that in fact, this town is a symbol of ancient history Taqhe Bostan is a huge collection. In recent years, due to changes in the international arena especially this city and province in Iraq country as gateway for travelers heading to holy sites considered and in this field plays an important role. Assessment of city tourism based on SWOT indicates that important strengths point of tourism in this city having historical monuments, favorable of the city for investment in field of tourism and geographical position it’s at appropriate national, regional and provincial. Most important weak point this city in the field of tourism also some such as advertising weakness, lack of identify target market for tourism and inappropriate conditions were places of residence and hospitality. The most important opportunities facing their city tourism can be capable of Kermanshah city as a destination for tourists from neighboring countries, geographical location of city and capability become it’s to hub and pointed Zagros regional medical center. The most important threats facing Kermanshah city of tourism development also some such as deficiency of infrastructure and tourist facilities, lack of effective access to internal and international markets. And lack of coherent programs in order to institutionalize of tourism culture.