Preserving intangible cultural heritage in historic urban spaces requires a nuanced understanding of culture, practices, and meanings, as well as active community engagement. This study examines the impact of designing cultural narratives on public participation in safeguarding intangible heritage within the buffer zone of the Tabriz Historic Bazaar Complex (Pasazh Alley). Using an integrated mixed-methods design, ethnographic self-documentation, field observation, and semi-structured interviews with residents and shopkeepers produced lived-experience data coded into 28 core items. A questionnaire based on these items was distributed to 50 users and 16 experts. Analyses included exploratory factor analysis, reliability testing, Pearson correlation, and multiple regression. Results show significant relationships between cultural components (material, behavioral, spiritual) and place attachment. Designed cultural narratives were evaluated and ranked using the TOPSIS multi-criteria decision method. Findings suggest narrative design grounded in stakeholders’ lived experience functions as a practical tool to convey intangible values, strengthen place attachment, and promote active community participation in heritage protection.
The conservation of structural and historical integrity in historic cities is a major challenge due to urban growth. Changes in integrity and the loss of authentic historical context have led to a decline in the city's historical identity. This study looks at integrity within the historic areas of Qazvin, focusing on the Rāh-Rey, Khandaq-Bār, and Khīābān neighborhoods. We developed key evaluation indicators based on conservation principles and theories, applying them at both neighborhood and broader levels. The methodology included archival research, historical maps and images from 1918 to today, and field surveys to track spatial and structural changes. The findings show that changes in urban structure have disrupted historical identity and continuity, especially along key historical pathways. The study concludes that strengthening structural integrity and protecting authentic values are vital for balancing heritage preservation with ongoing urban development.
